What's The Difference

In the world of prescription eyewear there are two distinctive perspectives we observe when it comes to choosing a frame.  One is the, anything will do, medical necessity, glass half empty approach. The other, I have to wear these on my face, it's the first thing people see, I want to look my best and I want something that uniquely defines who I am.  At Panache Optical Gallery more than 50% of our customers look for eyewear that is NOT mainstream; after all, eyewear has become, "What's Hot" in fashion accessorizing and it's nice to know that we have a multitude of options that cannot be found in Big-Box and other chain stores. We specialize in one-on-one styling, bespoke eyewear, and eyewear that is outside of the ordinary.

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Mainstream Eyewear -

The approach to designing Mainstream Eyewear is based on in-depth studies of what is trending, "common-shapes-for-all" styles and neutral or primary color palettes that will appeal to the masses.  It's an approach that takes into consideration, generally speaking, everyone’s wants and needs before the eyewear is released to market.  Mainstream eyewear’s success is its appeal to a broad, general audience but it is not for everyone.  It can sometimes leave little to be desired for the eyewear aficionado that prefers being at the helm of their individual fashion choice rather than following mass-market trends.

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Boutique Eyewear -

Boutique Eyewear can be defined as a market that is very particular to a certain type of audience, the eyewear in these markets are very focused, generally appealing to a clientele that do not necessarily feel compelled to follow the mainstream or, "what's trending", but perhaps set the trend. It's the enthusiasts who want colors and designs that are complimentary to them specifically and not looking for what is, “ordinary."  Hands-on craftsmanship and design, exotic materials, made-to-order (bespoke) and care in quality are what make boutique eyewear a successful alternative to mainstream and what sets Panache Optical Gallery apart from other optical shops.